Best Cannabis Packaging Tips

Best Cannabis Packaging Tips

Every product packaging should be unique and consistent with your brand. But there are a few general guidelines that best cannabis packagings should follow.


When selling a product, no matter what it is, the packaging is vital. It needs to be many things, but it needs to be eye-catching above all else. In the cannabis industry, there is a lot of competition. You want to promote your product and entice customers to purchase from you. There are many details customers are considering when choosing a product (both consciously and unconsciously). Still, the fact is that most of us consider packaging to be a significant part of the product.

The Boxes Your Cannabis Packaging Needs to Tick

Carlos Paolo and Darma Marketing

Best Cannabis Packaging Examples

With more countries legalizing medicinal usage of cannabis, more brands are popping up on the market. More companies are finding that they need to compete and show customers that they’re the option they want to go with.

We’ve mentioned that the design needs to reflect your company’s feel, but how do you manage to achieve that? You can choose between various packaging and design styles.

Paper cannabis packaging is mostly seen in a pouch form. This is a waterproof, almost waxy type of material which keeps the flower dry and fresh, and it has that resealable strip across the top that we mentioned before. These come in different sizes, depending on the amount contained within the packaging itself. This type of packaging gives the user easy storage, but can also be kept in a bag, away from sight, without it actually being too ‘in your face’.

Thiago Dias
Jose Manuel Vega

Glass container inside a paper box This type of packaging gives more protection. Of course, this is a packaging type predominantly used with CBD oil for extra safety and security. This is the best cannabis packaging for keeping things fresh and safe. It also gives you a storage option outside of the regular packaging. We know that it is relatively easy to damage regular cardboard if it gets wet, but the glass container will keep the product safe. In this case, the packaging is mainly for advertising and holding the glass safe during transportation and sale. Design on the outside can be very subtle and discreet, or it can be colourful; the choice is yours.

Derek Muller

An airtight jar is ideal for storage, but would also fit as a gift too. The primary packaging is perfect for storing the flower, but it also keeps it fresh, and safe. After use, you could use the jar for something else. This type of packaging could be complemented with a box for sale, which gives it a more ‘gift’ feel. These jars work best for a fun design that attracts attention. The bright colours and jazzy feel are eye-catching, but it still retains a subtle approach. As with the glass or plastic container within a box, the airtight jar within a box is a great way to protect the jar from damage during shipping. This packaging is prone to denting or scratching if they’re thrown around a little, but the box will protect it until it arrives at its intended destination.

Cannabis packaging design by Top Dispensary Web Design

Classy gift style packaging that protects the jars. The main box looks like a presentation box, with the tins sitting side by side, and labelled according to their contents. This is the best cannabis packaging for upscale customers that love subtle and elegant design.

Cannabis packaging design by Newprint

Stick to the Basics

Every design that we are featuring in this blog post is an excellent example of how the best cannabis product packaging should look. They are meant for different types of customers, which is evident from the font, images and overall design.

Before you consider some of your packaging’s advanced design features, you should make sure that some basic rules have been followed.

Once you have the basics in place, you can concentrate on creating a design which best represents your brand to the audience you’re targeting. If you make an effort to understand your customers, they will continue to choose you time and time again, and perhaps even tell their friends - word of mouth marketing means a lot, even in this technological day and age.

Cannabis packaging design by Yi Mao
Cannabis packaging design by Pedro Torres and Studio Goesto
Cannabis packaging design by Pavement Design
Cannabis packaging design by Pavement Design
Cannabis packaging design by Ognjen Ranković
Cannabis packaging design by Md Mahafuj
Mustafa Akulker and Marka Network
Cannabis packaging design by Libby Connolly
Cannabis packaging design by Javier Casallas
Cannabis packaging design by James Choe
Cannabis packaging design by Emanuele Serra
Cannabis packaging design by Jessica Bergeron
Cannabis packaging design by Andres Valderrama
Cannabis packaging design by Andreea Bora

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