Details
Descriptions
The biggest benefit of fold-over business cards is the additional space available for more information. You get double the surface area than is offered by traditional business cards when you open these up. Usually, fold-over business cards have traditional information on the front of the card and feature other important business-related information on the card’s interior. Even though much of the information you find on any business card is somewhat standard, you can use the design to make your card stand out with unique choices for style, font, substrate, imagery, and more.
Recommendations
For fold-over business cards, 3.5” X 4” size on a thick 14 pt. Gloss Cover cardstock is the most common. Normally, this kind of card features full-colour printing on front and back (4/4) with UV coating on both sides.
Marketing Tips
Business cards are a tradition. They have become a time-honoured way for people to exchange contact information and give people an instant impression. Because of the small size, you can keep these cards with you all the time, which means you will not miss an opportunity to make a valuable new contact because you left your cards at home.
Fold-over business cards are a contemporary spin on the traditional business card. When folded, these are the same size as traditional business cards, but they are able to give much more information. To make your card more beneficial, you can use it as a tool to transform new contacts into new customers. To do this, you may want to put a coupon or a special offer on the back of your card.
While business cards are often handed off in face-to-face interactions, there are much more uses for these. Tucking cards into sales kits and presentation packets is a good idea, and business cards are often put out in public places as a marketing effort.
Regardless of advances in technology, business cards continue to be vital in our digital age. People still need to exchange contact information quickly and easily, and cards facilitate this. Some recipients may enter the information from the card into their smartphone, tablet, or computer manually or by scanning the card and using an app to gather information from it. Including a QR code on your card can provide recipients with even more information about you and your business, brand, or product.
