Present your products, services, or company in a professional manner with multi-page catalogs. The larger printed area allows for more pictures and for information to be spread over many pages. This will make sure that your audience spends more time interacting with the piece and learning about what your company has to offer..
For catalogs, the most common selection is an 8.5” X 11” document with 16 pages on 100 lb. Gloss Text-Weight Paper with a cover on 100 lb. Gloss Cover Stock. With few exceptions, catalogs are printed with every page in full colour front and back (4/4), and the pages have AQ coating on both sides. We use our high-tech digital printing press to complete printing on catalog orders of 500 pieces or less.
There are many uses for catalogs. One way to utilize catalogs would be to showcase products and discuss their features and benefits to help guide customers when making a purchase. A comprehensive catalog could display your full range of products such as clothing or electronics or parts, acting as a take-along showroom for your customers. These can also be a strong sales tool for highlighting services as well. They are particularly useful anytime there is a broad range of available services or products or when your customers need a lot of detailed information to make an informed decision.
Catalogs can be handed out in person in-store, on sales calls, or at an event like a tradeshow. However, you can also send catalogs out directly to your current and potential customers and clients.
When designing your catalog, you may want to incorporate a QR code into your design. QR codes can link to your website or a special landing page to provide more information than could ever be represented on your catalog, and because this information is online, it is easy for you to update this information without having to reprint anything.