Rack cards are promotional materials that are typically displayed in racks or holders at various locations, such as hotels, tourist information centers, restaurants, and retail stores. They are designed to capture attention and provide concise information about a business, product, service, or event. Rack cards are typically printed on sturdy cardstock. They often feature eye-catching graphics, key messages, contact details, and a call to action. Rack cards serve as effective marketing tools, allowing businesses to reach a wide audience and generate interest or inquiries about their offerings.
When to Use Rack Cards
Use rack cards to advertise your company and products or services in high foot traffic areas. To increase the visibility and the number of readers, consider including special offers or unique tips not available elsewhere. Adding a QR code linked to a website can also be a great way to provide customers more detail without having to cram everything into one spot and gives you a way to update information as often as you would like without having to reprint rack cards.
Paper Options For Rack Cards
Uncoated paper is a great option when you do not want a shiny look for your Rack Cards. Uncoated surface makes it easy to write on, if there is a need to add notes.
There are also different weights of C2S paper. This thick, stiff, and functional stock is coated on both sides with a glossy finish.
Enhance the impact of your Rack Cards by incorporating a protective coating. Choose one of the available options such as lamination, UV coating, or aqueous (AQ) coating, which provide added durability, protection, and visually captivating appeal to your product. Elevate the overall appearance of your custom printed Rack Cards by personalizing them with choices of matte, gloss, or semi-gloss finishes, adding a unique touch that sets them apart. With these enhancements, your Rack Cards will make a lasting impression, leaving recipients impressed and engaged.
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Rack cards are used in commercial advertising, frequently in convenience stores, hotels, landmarks, restaurants, rest areas and other locations that enjoy significant foot traffic. They usually have their own display rack, so people can pick...