We want you to join our USA team!

Location:

New York, USA

Position Available:

1

Company Description:

Newprint is a North America–based, family-owned printing company with a long, multi-generational history in the print industry. Originally founded in USA as an offset printing company in 1990, Newprint has grown beyond its regional roots to serve clients across the United States, and other international markets. With an established presence supporting clients in New York and throughout the U.S., Newprint provides professional printing services to a diverse range of organizations, including non-profit, public, and private sector clients. As a qualified supplier to various government and institutional clients, we operate under rigorous quality control standards. These same standards are applied consistently across all customer engagements, regardless of size or industry. Our focus is on delivering innovative products and customized printing solutions that meet the evolving needs of our customers. To support this, we leverage industry-leading tools from Esko and EFI to optimize workflow efficiency and turnaround times, along with advanced production equipment from Heidelberg and Xerox to ensure high-quality finished products.

Description:

We are looking for a strategic and creative Marketing Manager to develop, establish and maintain marketing strategies to meet organizational objectives. The individual chosen will be in charge of the effective management of the marketing, advertising and promotional activities of the organization.

Daily Tasks and Responsibilities:

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Be in charge of marketing budget and allocate/invest funds wisely
• Measure and report performance of marketing campaigns, gain insight and assess against goals
• Manage other members of the marketing department

Knowledge and Skill Requirements:

• BS/MS degree in marketing or a related field
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• Good taste, a sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement