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Email Marketing Specialist

Location:

New York, USA

Position Available:

1

Company Description:

Newprint is a North America–based, family-owned printing company with a long, multi-generational history in the print industry. Originally founded in USA as an offset printing company in 1990, Newprint has grown beyond its regional roots to serve clients across the United States, and other international markets. With an established presence supporting clients in New York and throughout the U.S., Newprint provides professional printing services to a diverse range of organizations, including non-profit, public, and private sector clients. As a qualified supplier to various government and institutional clients, we operate under rigorous quality control standards. These same standards are applied consistently across all customer engagements, regardless of size or industry. Our focus is on delivering innovative products and customized printing solutions that meet the evolving needs of our customers. To support this, we leverage industry-leading tools from Esko and EFI to optimize workflow efficiency and turnaround times, along with advanced production equipment from Heidelberg and Xerox to ensure high-quality finished products.

Description:

We are looking for a talented Email Marketing Specialist to take the lead with our email marketing strategies. Main duties include running email marketing campaigns end-to-end, managing email databases and creating newsletters.The individual chosen is interested in web technologies and can generate innovative ideas to increase sales. The Email Marketing Specialist’s role is to reach customers through email campaigns and inform them about new products and events.Ultimately, he/she should be able to promote our brand and ensure our customers stay in touch with our company updates.

Daily Tasks and Responsibilities:

  • Identify target audience and grow our email list
  • Design and implement direct email marketing campaigns
  • Proofread emails for clarity, grammar and spelling
  • Ensure mobile-friendly email templates
  • Write newsletters including all company updates
  • Upgrade our email templates using graphics, personalization and advanced features
  • Ensure prompt and accurate communication with clients via email to minimize unsubscribes
  • Create email databases for lead generation
  • Analyze campaign performance and suggest improvements
  • Report on sales revenue generated from email marketing efforts
  • Ensure emails follow industry policies and best practices

Knowledge and Skill Requirements:

  • BSc degree in Marketing, in a relevant field or equivalent work experience
  • Proven work experience as an Email marketing specialist or Digital marketing specialist
  • Hands on experience with HTML and content management systems
  • Proficiency in marketing automation technology
  • Knowledge of SEO/SEM and Google Analytics
  • Familiarity with analytical and database tools
  • Excellent written communication and copywriting skills
  • Strong project management skills
  • An ability to work under tight deadlines

How to Apply:

Send your resume and portfolio (if applicable) to: [email protected]

Please include the job title you are applying for in the email subject line.