We want you to join our USA team!

Location:

New York, USA

Position Available:

1

Company Description:

Newprint is a North America–based, family-owned printing company with a long, multi-generational history in the print industry. Originally founded in USA as an offset printing company in 1990, Newprint has grown beyond its regional roots to serve clients across the United States, and other international markets. With an established presence supporting clients in New York and throughout the U.S., Newprint provides professional printing services to a diverse range of organizations, including non-profit, public, and private sector clients. As a qualified supplier to various government and institutional clients, we operate under rigorous quality control standards. These same standards are applied consistently across all customer engagements, regardless of size or industry. Our focus is on delivering innovative products and customized printing solutions that meet the evolving needs of our customers. To support this, we leverage industry-leading tools from Esko and EFI to optimize workflow efficiency and turnaround times, along with advanced production equipment from Heidelberg and Xerox to ensure high-quality finished products.

Description:

We are looking for a SEO Specialist to manage all search engine optimization and marketing activities. The chosen individual will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. He/She will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Daily Tasks and Responsibilities:

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Knowledge and Skill Requirements:

• BS/MS degree in a quantitative, test-driven field
• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Up-to-date with the latest trends and best practices in SEO and SEM

How to Apply:

Send your resume and portfolio (if applicable) to: [email protected]

Please include the job title you are applying for in the email subject line.