Brochure Printing With Pantone FAQ

Sections in this article

How do I create Pantone artwork?

Follow these two links for a detailed explanation on how to create Pantone artwork in Adobe Illustrator and Adobe Indesign:

How to create a Pantone ink design in Adobe Illustrator

How to create a Pantone ink design in Adobe InDesign

Are the Brochure sizes on the website listed folded or flat?

The sizes listed are the unfolded, flat sizes.

What are the most common Brochure folds?

The most common would be the classic Tri-Fold. it is mostly used for product pamphlets, take-out menus, promotional brochures, and many other applications. It can be easily inserted into envelopes, so it’s a great option for mailing. A “Letterfold” is basically a portrait Tri-Fold. It has a different name because it is mostly used for letters and documents inserted into a #10 envelope.

A variation of the Tri-Fold is the Z-fold, where the last panel is folded outwards instead of being tucked in, forming a “Z” shape. Z-fold is mostly used for bilingual items, as each side of the folded brochure serves as a front cover panel.

Another popular fold is the half-fold, as it is simple and economical. It is good for product handouts, menus, newsletters, guides, or inserts for catalogs. Thicker paper stock can be used because there is only one fold, and additional finishes can be added without affecting the fold’s functionality.

Why did the fold I wanted disappear after I changed my Brochure size or paper?

In this case, the fold is not compatible with either the paper or the size of your choice.

For instance, a Quarter Fold can be done on a 10pt or 12pt card stock, but not on 14pt. Quarter Fold requires multiple folds, and the 14pt paper is too thick for that.